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SETTING UP DIRECT-TO-CONSUMER CHANNELS

How manufacturers are using ecommerce to sell direct

eCommerce is forecast to grow 53% in the period to 2020.

Here's how to exploit this growth market.

Traditional supply chains make sense for traditional retail, but eCommerce has levelled the playing field. The barrier to entry to this market is massively lower than bricks & mortar retail. This guide will show you step-by-step the pieces you need to put in place to kickstart a direct-to-consumer transformation.

Contents:

Demand Analysis


Step one is to figure out what the market is worth, which channels they need to be on, and where in the world their products are in demand. 

Many brands have a narrow, time-lagged view of the demand for their products. We provide an up-to-date picture of consumer interest in a brand and their products, to give them the best possible information to make the right decisions about selling to their consumers.

Establishing Channels


Selecting the right channels is step one, knowing how to make the most of them is a different challenge. Brands often find the B2C market alien territory, especially when it comes to growing areas such as marketplaces. These have innate advantages of low cost of entry and immediate demand - but their unique challenges put off many brands.

By working with experienced retail specialists such as Volo, brands can brush off these challenges without suffering through the learning period.

Staying Relevant


Wherever they set up stall, the manufacturer must stay on top of its ecommerce presence. That means constant improvement, testing and updating for every listing on every channel, plus overall strategy direction.

Think about the number of operations involved in the life of the product from its creation to its lifespan with a customer. It must be warehoused, photographed, described, identified, listed, updated, picked, packed, dispatched, tracked and delivered. Customer questions, queries, refunds and returns need to be dealt with. Managing these processes is a constant task for businesses selling directly to consumers.

Picking a partner


The complexity of the B2C product cycle shouldn't put off manufacturers. The key to successful B2C commerce is to partner with the right solution providers at every stage and have a clear in-house understanding of the strategy, goals and opportunities - the business doesn't have to evolve overnight to perform each of these tasks in-house.

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