Step one is to figure out what the market is worth, which channels they need to be on, and where in the world their products are in demand.
Many brands have a narrow, time-lagged view of the demand for their products. We provide an up-to-date picture of consumer interest in a brand and their products, to give them the best possible information to make the right decisions about selling to their consumers.
Selecting the right channels is step one, knowing how to make the most of them is a different challenge. Brands often find the B2C market alien territory, especially when it comes to growing areas such as marketplaces. These have innate advantages of low cost of entry and immediate demand - but their unique challenges put off many brands.
By working with experienced retail specialists such as Volo, brands can brush off these challenges without suffering through the learning period.
Wherever they set up stall, the manufacturer must stay on top of its ecommerce presence. That means constant improvement, testing and updating for every listing on every channel, plus overall strategy direction.
Think about the number of operations involved in the life of the product from its creation to its lifespan with a customer. It must be warehoused, photographed, described, identified, listed, updated, picked, packed, dispatched, tracked and delivered. Customer questions, queries, refunds and returns need to be dealt with. Managing these processes is a constant task for businesses selling directly to consumers.